Calling all artists! HEEA needs a new logo... you could win $220!

Summary	HEEA logo
Deadline	04/28/2010
Pay	$220
Advertisement Type	Logo Design
Brand Name	Hawai'i Environmental Education Alliance
Industry	Environmental Education
What we do	The Hawai‘i Environmental Education Alliance strives to improve networking, communication and professionalism among environmental educators throughout Hawai'i.
Details	We seek a new logo for the reincarnation of the Hawai‘i Environmental Education Alliance (formerly known as Hawai‘i Environmental Education Association). The logo will be used on the internet, television, and printed materials. Because our name is long, a logo with just the initials HEEA may be used. But we would like to see various options. If the word Hawai‘i is spelled out, we need to include the diacritical mark (the thing that looks like a backwards apostrophe).
Technical Details	Logo in various formats: JPG, TIFF, GIF
Goal	By branding and, in turn, promoting the HEEA, we hope to augment our organization and meet our goal of increased collaboration and communication. Another goal is to heighten public awareness of the need for and value of environmental education in Hawai‘i.
Target Audience	environmental educators (in school and in other settings), policy makers, potential funders, general public (in that order)
Unique Selling Proposition	We're the only group in Hawai‘i doing this type of work, however we are part of a larger nation-wide network of environmental education groups.
Message to communicate	Sustainability, nature, Hawaiian culture, collaboration, communication, environmental literacy. HEEA supports quality environmental education so that Hawaii’s environment is protected, preserved, and utilized with sustainability in mind.
Feelings to communicate	It is imperative that the design is respectful of the indigenous culture of Hawai‘i and in harmony with nature. A connection to Hawaii’s native plants and animals is desired. Examples of native plants and wildlife important to the culture of Hawai‘i may be found at the following website: http://www.conservehi.org/ (look for posters button)
Customer motivation	Our customers are looking for opportunities for collaboration, communication, professional development and coordinated knowledge sharing (grants, education materials, etc) to maximize outcomes.
Colors I like	cool, inviting, natural
Likes	clean, evokes human-nature connection, easy to reproduce
Dislikes	too busy or cluttered, too colorful, too formal, coconut trees, surfboards or anything that evokes cliche Hawai‘i GOOD LUCK!!